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American Cowboy magazine is published six times a year, a publication dedicated to "the spirit of the American West."

The magazine includes features about western music, art and photography, history, travel, rodeo, movies and other western entertainment, and trailriding. Each issue includes news, letters to the editor, classified and display ads, a Western events calendar, book and music reviews, style and food features, and more.

Cowboy poetry was once a regular feature (see below) but was not included on a regular basis since 2008. ln the magazine's October/November 2010 issue, in a letter to the editor, Arizona poet Carole Jarvis pleads for the magazine to once again include cowboy poetry, a "real representation of cowboy life." She comments, "Cowboy poetry gatherings are a big draw all over the country for people who want to experience all they can about what the cowboy represents." The magazine agreed, and responded, "...It's time for us to reintroduce regular cowboy poetry in the pages of AC. Look for verse in the Dec/Jan [2011] issue."


From a September 1, 2009 media release:

Active Interest Media Inc. (AIM) today announced that Philip Armour has joined the company as the new editor-in-chief of American Cowboy magazine and its companion website, AmericanCowboy.com. In his new role, Armour will manage content and brand development for American Cowboy, the leading media outlet dedicated to covering and promoting the Western lifestyle.

“Philip brings a terrific depth and breadth of editorial experience to this job,” says Jonathan Dorn, editorial director of AIM’s Western Outdoor Living Group. “A former editor at Outside and Forbes Media, he’s also a widely published magazine writer who knows how to craft compelling stories. He brings a passion for the West, its history, and its incredible literary heritage that will enliven the pages of the magazine and connect readers to it like never before.”

Armour, who lives on a 10-acre ranch north of Boulder, Colorado with his wife, an equine-facilitated life coach, has also been the editor of
Working America—a book that chronicles the lives of working Americans from ranchers to oil drillers. “It’s an honor to take the reins of a publication with a 15-year legacy of rich content and to attempt to add to that history,” says Armour. “American Cowboy is the proud spokesman for the West, and the magazine has the ear of both long-time locals and newcomers moving here to pursue the Western lifestyle. We’ll continue inspiring our readers with great tales of cowboy adventure, expert advice about Western travel destinations and gear, and photography as stunning as the iconic places we feature in our pages.”
....


  

American Cowboy magazine editor (from the magazine's inception through July, 2009) Jesse Mullins, Jr. was honored by the Will Rogers Memorial Museum with the Will Rogers Communicator Award, presented in July, 2006, on the occasion of the second annual National Day of the Cowboy, a campaign launched by the magazine. The museum stated that: 

"Jessie Mullins Jr., 12-year editor of American Cowboy magazine, communicates his love of the American cowboy and great American West in the classic bi-monthly publication, which embodies the spirit of the great American West...Mullins’ way with words and his love of western and cowboy lore has provided leadership for American Cowboy to win the Professional Rodeo Cowboys Association annual award for “Best Print in Journalism."  

Read the entire article here at the museum's site. (See a photo of the presentation and the text of Communicator Award plaque below.)

One-year subscriptions to American Cowboy are $19.95, available from the American Cowboy web site.

Rod Miller was selected as the 2008 Poetry Guest Editor for American Cowboy magazine.

Rod comments, "The publishers and editors at American Cowboy, especially Jesse Mullins, have long been active and enthusiastic supporters of cowboy poetry. I saw my first poetry in print in American Cowboy, so the magazine holds a special place in my heart. Lending a hand as guest editor for the year will be a pleasure and an honor, both working with the editorial staff and the poets.”

(The magazine discontinued poetry in the print edition after the April/May issue; there was some web-only poetry later in the year.)

Photo of Rod Miller by Jeri L. Dobrowski; see her gallery of western performers and others here.

Among the cowboy poetry-related articles and poems printed in 2008:

August/September, 2008

In a web-only column, American Cowboy magazine offers selections  by Guest Poetry Editor Rod Miller in a special August/September, 2008 Cowboy Poetry feature. The poems are introduced by the magazine: "The rodeo road is a long one; the life sometimes dangerous and often monotonous. Humor is a common antidote. Here are four poems penned by real rodeo folks who know, commenting on relationships between partners, spouses, and a poet and his audience."

Included are "Bogus Buckle" by Rodney Nelson; "Mistaken Identity" by Yvonne Hollenbeck; "Balderdash!" by Pat Richardson; and "Ride for Ninety-One" by Bob Schild.

Find the selections here.

The August/September, 2008 print edition includes a cover story by Rod Miller, "The Cowboy Way; Tribute to Cowboy Legends," in celebration of the National Day of the American Cowboy (July 26, 2008). The article asks, "What is it that makes the American cowboy a world-wide icon?" Rod Miller writes that he spoke with people "representative of the cowboy life and spirit as it carries on today" and "...asked them to talk about someone from the cowboy tradition who inspired, influenced, or otherwise made a difference in their lives." One of the subjects was poet and musician Red Steagall, with comments by top cowboy poet and humorist Baxter Black.


 

June/July, 2008

In web-only column, American Cowboy magazine offers selections  by Guest Poetry Editor Rod Miller in a special June/July, 2008 Cowboy Poetry feature. The poems are introduced by the magazine: "Ethics and values making their way down the generations, the complexities of married life on a ranch, irreverence toward religious convention, and reverence for the Lord's creations round out this issue's selections."

Included are "Passing the Mantle" Vess Quinlan; "The Cows Came First" by Jane Morton; "One Gun Salute" by Hal Swift; "A Little Bit of Shade" by the late Rod Nichols; and "Spirits Still Remain" by Mike Moutoux.

Find the selections here.


April/May, 2008: 

Laurie Wagner Buyer's poem, "Madge."


February/March, 2008: 

Associate editor  Cathy Orr's profile of Rod Miller, "Poetically Inclined."  The two-page profile tells of Rod Miller's background and accomplishments, and includes photos and some comments from him about writing and reading poetry, including, "I think it'd be nice if more readers would read more cowboy poetry, It's become so much of a performance art...just sitting down and reading a poem has become less typical than it used to be. The performance part of poetry is great...just sitting down quietly with a poem and reading it and living with it a little bit doesn't happen so much, and I wish it would happen more."

Rod Miller's poems, selected by the magazine's editors, "Lending a Hand," and "Irons in the Fire"

DW Groethe's poem, "My Father's Horses."

Joel Nelson's poem "On Finding Someone."

Mike Puhallo's poem, "Valentine's Day on the Ranch."

 


Margo Metegrano, editor of CowboyPoetry.com, was the 2006 guest poetry editor for American Cowboy Magazine (she recommended poems, and the magazine made the final selections).  Among the articles and poems printed in 2006:

November/December, 2006: 

Rod Miller's poem "The Second Book of Job," in a full-page presentation in the "End of the Trail" section. Rod, one of most-frequently published poets in American Cowboy (and other publications) is also the subject of an item in editor Jesse Mullins, Jr.'s "Dallies and Tallies" column in the November/December issue.

Elizabeth Ebert's poem, "Bringing Along a Spare."

Yvonne Hollenbeck's poem, "Leading a Spare." 

The above poems are accompanied by Jeri Dobrowski's photo of South Dakota Rancher Robert Dennis, all selections from our  Art Spur feature, in celebration of the National Day of the Cowboy.

Jerry "Brooksie" Brooks, R. W. Hampton, and others who received Will Rogers Awards from the Academy of Western Artists

John R. Erickson's report on the Western entertainers who rallied to raise money for the victims of this spring's Texas Panhandle wildfires, with photos and words from and about Don Edwards, Red Steagall, Baxter Black, Michael Martin Murphey, and others

 

September/October, 2006: 

Darin Brookman's poem "Instinct," in a full-page presentation in the "End of the Trail" section

Jane Morton's poem, "A Real Cowman" 

Carole Jarvis' poem, "Water, Cows and Grass" 

Vernell Hackett's feature story about Western music, "Western, Past, Present, and Future," with the work and words of R. W. Hampton, Brenn Hill, Michael Martin Murphey, Randy Huston, Joni Harms, Dan Roberts, and others.

 

July/August, 2006: 

 

DW Groethe's poem "This Old Post," in a full-page presentation in the "End of the Trail" section

Doris Daley's poem, "Bones"

Pat Richardson's poem, "Cowboy Banker" 

A two-page feature about DW Groethe, "Down Tradition's Trail," with photos by Jeri Dobrowksi

A story on Cowboy Poetry Week with a photo of the Cowboy Poets of Utah in the office of Utah Governor Jon Huntsman Jr. as he signs a state proclamation recognizing Cowboy Poetry Week.

 

May/June, 2006: 

Virginia Bennett's poem, "Inheritance" in a full-page presentation in the "End of the Trail" section

Sam A. Jackson's poem, "Mornin' Songs" 

Audrey Hankins' poem, "First Light" 

 

March/April, 2006: 

Jo Lynne Kirkwood's poem, "A Cowboy Season -- Part 1, Spring in the Pastures" a full-page presentation in the "End of the Trail" section

Yvonne Hollenbeck's poem, "Ranch Wife in the Making"

DW Groethe's poem, "Generations"

 

January/February, 2006:

Rod Nichols' poem, "Talent," a full-page presentation in the "End of the Trail" section

Chris Isaacs' poem, "The Cowboy Creation"

Georgie Sicking's poem, "To Be a Top Hand"

Jeri Dobrowski's article, "In the Poet's Corner" about Margo Metegrano and CowboyPoetry.com

 


 

  American Cowboy magazine editor Jesse Mullins, Jr. was honored by the Will Rogers Memorial Museum with the  Will Rogers Communicator Award, presented in July, 2006, on the occasion of the second annual National Day of the Cowboy, a campaign launched by the magazine. The museum stated that:

 "Jessie Mullins Jr., 12-year editor of American Cowboy magazine, communicates his love of the American cowboy and great American West in the classic bi-monthly publication, which embodies the spirit of the great American West...Mullins’ way with words and his love of western and cowboy lore has provided leadership for American Cowboy to win the Professional Rodeo Cowboys Association annual award for “Best Print in Journalism."  

Read the entire article here at the museum's site. 


photo courtesy of the Will Rogers Memorial Museum, used with permission

Jesse Mullins Jr., editor of American Cowboy, Will Rogers Communicator Award winner, received the award from Joe Carter, retired Will Rogers Museums director.

The text of Communicator Award plaque reads:

RESOLUTION

By the Will Rogers Memorial Commission

 Whereas, American Cowboy magazine has distinguished itself as a world leader in championing and chronicling “The Spirit of the West” and builds the positive image of the Nation through its worldwide circulation; and,

 Whereas, American Cowboy headlined in exemplary fashion Will Rogers as “America’s Most Beloved Cowboy” and justly feted Will Rogers as one of the “Five Westerners Who Changed America”; and,

 Whereas, American Cowboy magazine’s editor is the enlightened and gifted king of prose Jesse Mullins, Jr., a product of Oklahoma public schools with a master’s degree from the illustrious Oklahoma State University; and,

 Whereas, American Cowboy is a dazzling publication that generates a vivid interest in the history of the West and the great pioneers and leaders who keep it rich;

Therefore, the Will Rogers Memorial Commission of Oklahoma hereby bestows upon American Cowboy and Editor Mullins Oklahoma ’s official and coveted “Will Rogers Communicator Award,” which first was presented to the late President Ronald Reagan, who shared the magazine’s selection as one of those five westerners who reshaped America .

Resolved this twenty-second day of April, 2006, in Claremore , Oklahoma , during the annual Will Rogers International Wild West Expo of 2006 by Will Rogers Memorial Commissioners: Jim Hartz, chair; Steve Turnbo, vice chair; Pat Crume, secretary; Kem Rogers, family member and grandson of Will Rogers; Paul Johnson, Esquire; Stephen R. Pazzo, Jr., Esquire; and Deacon Turner, Rhodes Scholar. Witnessed this date by Michelle Lebefvre-Carter, Executive Director of the Will Rogers Memorial Commission of Oklahoma

 


 

 

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